But if you read the fine print, there are other fees to pay. “Clubs moving in like Planet Fitness, they’re trying to compete and get membership up. “It’s kind of a shame, losing some of the more personal clubs in town,” he said. He noted Planet Fitness’s introductory offer of $10 per month does not include a $39 annual fee and taxes, and membership can only be used at the Petaluma location. ![]() At a planning commission meeting in January 2017, he told the board that every effort had been exhausted to keep the club financially viable.įormer PVAC member Toby Young, who led an unsuccessful effort by members to take over the gym as it was closing, said the loss of locally-owned clubs is too bad. ![]() Rob Domont did not return calls seeking comment. Over time, the model has become less sustainable. With shallow pockets and less members, local clubs offer community atmospheres in exchange for higher annual fees. The family-friendly fitness center had initially been built as a racquetball club in 1977. Rob and Martha Domont, former owners of the Petaluma Valley Athletic Club, shuttered their Corona Road doors in 2017 after 19 years, citing the competition from big chain gyms like City Sports Club. I would prefer it be more as a friendly competition instead of that.” “Obviously we’re in competition as a business, but I don’t see it that way. We consider them our neighbors,” Martinez said. In recent years, the proliferation of gyms has amounted to nearly two dozen within Petaluma, raising questions about whether the market is over-saturated, and if the appeal for discount rates from corporate gyms has made it difficult for locally-owned options to survive. The new franchise is one of seven fitness clubs dotting a 5-mile stretch on McDowell Boulevard alone, including Synergy Health Club, Redwood Club, City Sports Club, Sonoma Fit and Anytime Fitness. It’s wonderful being in this position to be able to better people’s lives.” ![]() “It actually gives me chills thinking about it, seriously. “It’s a good thing to see,” Martinez said. Originally from Lodi, he’s been tasked with steering the new 24-hour fitness club in the heart of the Washington Square Shopping Center, which opened last month and provides low-cost memberships targeted primarily for first-time gym users. Behind the sunlit front desk of the new Planet Fitness in east Petaluma stood Anthony Martinez, the 29-year-old general manager, radiating with positive energy.
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